Westerra Credit Union has over $1 billion in assets. https://www.westerracu.com/about-us
But do non-profit typically do major advertising like stadium sponsorships?
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Folsom Field at Westerra Stadium?
- Thread starter Buffnik
- Start date
Westerra Credit Union has over $1 billion in assets. https://www.westerracu.com/about-us
But do non-profit typically do major advertising like stadium sponsorships?
credit union formed by teachers focused on education. Makes sense.
Gary Indiana
Well-Known Member
aik
Well-Known Member
Texas' baseball stadium has an FCU title sponsor. I'm sure other regional posters could find some examples local to them.
Two things: 1) credit unions are "non-profit" in name only. Believe me, they are profit motivated. 2) A billion in assets is chicken feed. Elevations is bigger - a lot bigger. Bellco is bigger- a whole lot bigger.
Deleted member 807
Guest
Didn't the Desperate Housewives live on Westerra Lane?
A billion in assets makes it one of Colorados largest but still far from the top (ENT is over $4 billion) http://credituniondirectory.net/Colorado-credit-unions.html
Also San Diego County Credit Union sponsors the Poinsettia Bowl. Don't know how much their investment is but it is probably an amount that would be at least interesting to CU.
I would tend to think the figure would have to be in excess of $1MM/ year for it to be of much interest.
Standard ROA for a banking institution is 1%. That would mean this credit union would be shelling out 10% of its profits for one advertisising opportunity.
Standard ROA for a banking institution is 1%. That would mean this credit union would be shelling out 10% of its profits for one advertisising opportunity.
I would probably agree with that with low exposure that CU football gets. Comparatively, Sports Authority pays somewhere in the neighborhood of $6mm/year for the naming rights on Mile High.
GoBuffs08
Well-Known Member
Although Frontier's success has mirrored CU football in many ways.
I would guess that Westerra would want a much larger presence in the CU system and education/medical campuses within a stadium deal. I don't see the numbers working on stadium alone based on my limited knowledge and what you've told us. It seems to make sense if it's an aspect of a larger deal, though.
gone native
Well-Known Member
Well how is puny little Westerra supposed to compete with an Ent such as Treebeard?
Bison
Retired poster. Have a good life!
Westerra's logo and Folsom Field look like a good fit. That could mean we would get atms where as a credit union member, you wouldn't have to worry about paying atm fees. That would be easier to shell out cash for food & drinks and shop the CU merchandise store. (is it open yet?)
Unless they are planning a merger with Elevations, I don't see that happening. Elevations is the old CU Credit Union.
Give us all the monies.
FF@WS sounds good enough. The logo works well. I say make it happen.
FF@WS sounds good enough. The logo works well. I say make it happen.
I personally liked the Muscle Pharm advertising that was going on over the summer at FF. I thought a partnership with them would have awesome, especially with MP being founded locally.
Deleted member 807
Guest
Wouldn't you like to know the amount of the deal first?
THAT is some faith in Rick George.
For all we know, a Westerra senior VP was hosting a conference function on the party deck and just bought stadium naming rights on the videoboard by the hour.
Even if it the scenario is as you described, good for CU. more money please.
StormTrooper
Things Have Changed
I hate naming rights.
Plus, the resulting detritus from the noro-virus would really create a difficult environment for the visitor's bench!
SINKRATZ
PhD in Analogy
CU sh**s the bed on and off the field - it's a natural fit.
HE'S TINI LOL
University of Houston added a credit union as the stadium sponsor in 2014. Texas Dow Employees Credit Union (TDECU).
Hmmm
USANA Place @ The University of Colorado?
USANA Place @ The University of Colorado?
Usana is in Salt Lake City. Weird.
Deleted member 807
Guest
Never mind?!?
At first, the fans who have stuck around all these years will appreciate this one. And when things get turned around, the visitors will have more to worry about than the elevation.
they are trying to sell sponsorships and are showing interested parties All available options for those sponsorships. Its a pretty common tactic in sports sales.