RSSBot
News Junkie

1. Oklahoma, $12,209,800
2. Texas, $11,783,807
3. Kansas, $11,494,441
4. Missouri, $10,449,437
5. Texas A&M, $10,180,582
6. Oklahoma State, $10,026,603
7. Colorado, $9,767,426
8. Nebraska, $9,728,502
9. Texas Tech, $9,195,931
10. Baylor, $9,068,351
11. Iowa State, $8,913,045
12. Kansas State, $8,374,959
By contrast, here are the numbers from 2007-08.
No real surprises on this list. The flip at the top between Texas and Oklahoma is likely due to the Sooners appearance in the Big 12 title game, as well as the strength of schedule in nonconference.
Texas played Florida Atlantic, UTEP, Rice and Arkansas. Oklahoma played Chattanooga, Cincinnati, TCU and Washington.
Missouri also made a big jump from 2007-08 to 08-09. The team's high-scoring offense (sixth nationally and third in the Big 12 at 42.2 points per game) and star power helped push the Tigers into their second consecutive Big 12 title game and enter the season ranked in the top 10. That combination helped them jump from $8.4 million and sixth in the Big 12 to $10.44 million and fourth in the Big 12.
In 2007-08, Baylor received the lowest amount from the conference at $7.1 million. Earnings for the league's bottom team are up $1.2 million to $8.37 million (Kansas State).
More...