The plan is a working document which identifies The American’s core philosophies and activation plans that will support the league’s mission. The Conference’s Strategic Planning Subcommittee, led by East Carolina University Director of Athletics and Chair of the Athletic Directors Committee Jeff Compher, and the Commissioner and his staff, worked collaboratively with the various conference constituencies as well as with consultants Wasserman Media Group, to develop this plan.
“Our aim as a Power 6 conference is to pursue academic and athletic excellence at every level and within the context of our core values,” Aresco said. “Our mission statement and series of goals and strategies reflect the collective spirit of our schools as our student-athletes seek to distinguish themselves in their academic, athletic and personal pursuits. Our schools also seek to engage effectively with their communities and with their peers in the intercollegiate community. This document provides a blueprint for our Conference’s continued growth and success, and serves to enhance our cohesion and camaraderie in pursuit of our shared objectives. I want to thank Jeff Compher and all those who worked on our Plan for their outstanding contributions.”
http://theamerican.org/news/2017/5/1/GEN_0501173329.aspx
This makes some sense, but I think they're going to need to shift things with some of their member schools in order to make this happen while expanding. Should look hard at BYU, for example.