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B12 hiring WAC commissioner Brian Thornton as new VP of men's basketball
- Thread starter Jens1893
- Start date
They had better.
I could certainly be wrong, but my reading of the tea leaves is the following:
1. SEC + B1G will cooperate on restructuring a new football collective which includes themselves. Likely would be each expanding to 24-32 teams since their current 34 members would not be enough to capture everything the networks would need.
2. Other option would be a 3rd conference as a member of the collective. That would likely be some mashup of Big 12 and ACC (including Notre Dame) members, but that would be challenging and I think it is unlikely that this happens under the name "Big 12" or "ACC" but as something new which relegates both conferences to rebuilding like the Pac-12(2) is in the process of doing.
3. Either way, the path to maximizing "Big 12" revenue will be to be an elite basketball conference which gets a premium media deal for hoops content rather than relying almost completely on football driving the network interest. From November through March, college basketball fills a ton of programming time slots with content which draws more eyeballs than just about anything else these networks could broadcast or stream. So there's significant value - it's just not football.