Beyond beer at stadiums... self-serve beer

[Buffnik]

We need this at Folsom!!! Very convenient for fans and the stadium revenue has got to be ridiculous for something like this since the pour is controlled, lines move more quickly, and extra money is made from people not completely zeroing out card balances.

Self-serve beer stations are up and running in Target Field, so Minnesota Twins fans and those who attend the Major League Baseball All-Star festivities next week can decide what they want and even how much they want of it.
The machines, called DraftServ, are a partnership between concessionaire Delaware North and Anheuser-Busch.


DraftServ machines at Target Field will allow customers to control how much beer they'd like to pour, ranging from 38 to 40 cents per ounce.

"It's a way to engage with the customer and allows the fan to have greater control of what they're drinking," said Jerry Jacobs Jr., principal of Delaware North, whose Sportservice controls the concessions at 10 baseball stadiums, seven arenas that host NBA and NHL fans and seven NFL stadiums.

Fans attending Twins games can go to a cash register, show their ID and preload a $10 or $20 card. For the All-Star Game, a $50 card will be available.

Fans then scan the card at the machine and can choose between four beers and regulate how much they want to have poured.

Read more...

 

[SINKRATZ]

Pretty cool but I don't like the idea of having to stand in the "cash register" line before getting in the beer dispenser line. Would be better if you could just pay in the same spot, but I'm for anything that gets beer back in Folsom.

 

[Darth Snow]

That + camelback = high potential for disaster. LOVE IT.

 

[Buffnik]

That + camelback = high potential for disaster. LOVE IT.

I think they need to test market these in the Club Room this basketball season.

 

[sackman]

How do they deal with the foam? I'm not paying for a 24 oz beer if I get only 4 ounces of actual beer.

 

[J.R. Ewing]

What button do I press to get a beer that isn't piss yellow water?

 

[tante]

Kill this idea with fire. We dont need some bull**** coors light dispensing machines. We need real beer in Folsom

 

[Buffs@5345']

Jacobs said the machine doesn't eliminate the need for labor. An employee will be at each one to check IDs if a person looks younger than 30 and to prevent any fan who appears inebriated from purchasing beer.

So per the article you first go to the cash register line where you buy a prepaid card (in a prepaid amount that will not = any normal beer pours), then you go to an ID checker to give you the TSA treatment, then finally you have to stand in line at a machine which will confirm that 4 out of 5 baseball fans can't figure out the buttons. Then wait for it to pour your beer.

What happened to having the concessions people pre-pour a bunch of cups and offering fast service? At least CU does seem to get that in the places where they serve alcohol they do it as efficiently as possible.

 

[FrankRizzo]

http://freakonomics.com/2012/09/06/...public-drunkenness-a-new-marketplace-podcast/
This is a couple years old but it is WV AD Oliver Luck talking about how allowing beer sales cut down on arrests.

 

[letsgoavs192]

$.40 an ounce? That's it? So only like $5/beer. Most games I go to the beers are $8-$10

 

[GoonieBuff]

$.40 an ounce? That's it? So only like $5/beer. Most games I go to the beers are $8-$10

That would be $5 for just over 12 ounces. Most beers at stadiums are 16-24 ounces, so If you fill up that much, that would be $6.40-9.60, or about what you said you pay. This isn't a good deal for the Bud Light, but it's not bad for the 312.

 

[gobuffs58]

we want beer!!

 

[tante]

That would be $5 for just over 12 ounces. Most beers at stadiums are 16-24 ounces, so If you fill up that much, that would be $6.40-9.60, or about what you said you pay. This isn't a good deal for the Bud Light, but it's not bad for the 312.

I hope you know who owns Goose Island now.