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CU Attendance Last Year 282,335 announced 199,357 tickets scanned

Jayne Cobb

One Damn Dirty Ape
Club Member
The Wall Street Journal has a fascinating story about announced attendance versus the number of tickets scanned at college football games (sorry, there is a paywall if you don't subscribe). They did public records requests to public universities to get the actual number of scanned tickets versus announced attendance. For CU, announced total attendance in 2017 was 282,335, but 199,357 tickets were scanned. For Little Brother, it was 192,369 and 155,145.

From my review of the list--one school, exactly one, had identical numbers, Navy. 173,780 and 173,780. Of the list, the worst Power 5 school was Florida State, with a staggering difference, 425,658 and 241,516.

The article mentions a couple of big schools:

"Public attendance numbers are part of some schools’ identity. Michigan Stadium, the “Big House,” whose 107,601 capacity is the nation’s largest, still claims a streak of 100,000-plus attendance games dating back to 1975, even though two games last year showed fewer than 80,000 scanned tickets.
A Michigan spokesman said surges of fans at gates just before kickoff sometimes prompt workers to tear tickets rather than scanning them. Michigan counts the media, stadium workers and marching bands in its announced attendance.
Nebraska boasts a sellout streak that dates to the 1962 season. But during last year’s 4-8 record, there was an average gap of more than 18,000 per game between scanned and announced attendance—mostly no-shows, a spokesman said."

And they mention one Pac-12 School in particular.

Free tickets often are counted among attendance figures even if they’re never used. California, on the hook to repay the cost of a $321 million renovation for Memorial Stadiumunveiled in 2012, gave away 57,108 tickets last season. That’s nearly an entire free game at the 62,467-seat stadium. About 35% of the free tickets were used, school officials say.
“Our sales and marketing team continues to look for more creative and unique ways to bring fans to Memorial Stadium,” said Joe Mulford, senior associate athletic director and chief revenue officer.


I'm sure they are.

Anyway, an interesting read.
 
thanks for this. fascinating topic for me. it's always bugged me how schools report attendance.

I like the way the article described the importance of attendance, and how it correlates to recruiting, merchandise sales and future ticket sales (e.g. a person who lets a ticket go unused is less likely to purchase tickets in the future).

FSU doesn't surprise me given their struggles last year.

do you have the numbers for VT and Wisconsin from that article? I only saw excerpts of text, not all the data.
 
thanks for this. fascinating topic for me. it's always bugged me how schools report attendance.

I like the way the article described the importance of attendance, and how it correlates to recruiting, merchandise sales and future ticket sales (e.g. a person who lets a ticket go unused is less likely to purchase tickets in the future).

FSU doesn't surprise me given their struggles last year.

do you have the numbers for VT and Wisconsin from that article? I only saw excerpts of text, not all the data.

Is this what you're looking for?

upload_2018-8-31_11-40-25.png

upload_2018-8-31_11-40-51.png
 
We should just announce sell outs for all of our home games forever.
Wouldn't be the worst idea. Nothing draws a crowd like a crowd, as they say. Should start including every employee, player, coach, band member, cheerleader, vendor, etc. in the announced attendance for Folsom.
 
The Wall Street Journal has a fascinating story about announced attendance versus the number of tickets scanned at college football games (sorry, there is a paywall if you don't subscribe). They did public records requests to public universities to get the actual number of scanned tickets versus announced attendance. For CU, announced total attendance in 2017 was 282,335, but 199,357 tickets were scanned. For Little Brother, it was 192,369 and 155,145.

From my review of the list--one school, exactly one, had identical numbers, Navy. 173,780 and 173,780. Of the list, the worst Power 5 school was Florida State, with a staggering difference, 425,658 and 241,516.

The article mentions a couple of big schools:

"Public attendance numbers are part of some schools’ identity. Michigan Stadium, the “Big House,” whose 107,601 capacity is the nation’s largest, still claims a streak of 100,000-plus attendance games dating back to 1975, even though two games last year showed fewer than 80,000 scanned tickets.
A Michigan spokesman said surges of fans at gates just before kickoff sometimes prompt workers to tear tickets rather than scanning them. Michigan counts the media, stadium workers and marching bands in its announced attendance.
Nebraska boasts a sellout streak that dates to the 1962 season. But during last year’s 4-8 record, there was an average gap of more than 18,000 per game between scanned and announced attendance—mostly no-shows, a spokesman said."

And they mention one Pac-12 School in particular.

Free tickets often are counted among attendance figures even if they’re never used. California, on the hook to repay the cost of a $321 million renovation for Memorial Stadiumunveiled in 2012, gave away 57,108 tickets last season. That’s nearly an entire free game at the 62,467-seat stadium. About 35% of the free tickets were used, school officials say.
“Our sales and marketing team continues to look for more creative and unique ways to bring fans to Memorial Stadium,” said Joe Mulford, senior associate athletic director and chief revenue officer.


I'm sure they are.

Anyway, an interesting read.

thanks for this. fascinating topic for me. it's always bugged me how schools report attendance.

I like the way the article described the importance of attendance, and how it correlates to recruiting, merchandise sales and future ticket sales (e.g. a person who lets a ticket go unused is less likely to purchase tickets in the future).

FSU doesn't surprise me given their struggles last year.

do you have the numbers for VT and Wisconsin from that article? I only saw excerpts of text, not all the data.
this isn't just schools. this is a very big trend in all sports. It allows teams to hunt for larger sponsorships and leverage those numbers against municipalities and other business's for better deals.
 
this isn't just schools. this is a very big trend in all sports. It allows teams to hunt for larger sponsorships and leverage those numbers against municipalities and other business's for better deals.
maybe not just college football, but that sport is showing a 4 year downward trend and only one of the other big 6 are:
  • college hoops decline started much earlier (link)
  • the NFL has been bouncing up and down for a decade, but has had more stable attendance than most (link)
  • the NBA has been an uptick over the same 4 year period that college football has been declining (link)
  • NHL has been mostly stable, but showing a slight YoY increase over the same 4 year period (link)
  • MLB is technically showing a 4 year downward trend, but if you look further back, the inflection point in attendance came between '08 and '09 (link)
other than the playoffs leading to decreased interest in the regular season, I'm not seeing a correlating factor that might explain this. Admittedly, I'm biased anti-playoffs but I'm very open-minded if anyone has an alternative explanation.
 
Wouldn't be the worst idea. Nothing draws a crowd like a crowd, as they say. Should start including every employee, player, coach, band member, cheerleader, vendor, etc. in the announced attendance for Folsom.

When SWIM worked in the ticket office as a student employee (last ten years) staff would occasionally go around the box office and have all the student employees scan their Buff One cards to add 10-20 seats to the scan count- mostly at VB and WBB games.
 
When SWIM worked in the ticket office as a student employee (last ten years) staff would occasionally go around the box office and have all the student employees scan their Buff One cards to add 10-20 seats to the scan count- mostly at VB and WBB games.
in fairness, you were in the same building as the event.
 
CU's scan to tickets sold ratio last year was about 70%, which makes sense given the increase in season ticket sales and the two non-con games against cupcake opponents.
In 2016 I happen to know that, out of a similar announced total attendance, about 80% of tickets (~225K) were scanned, which is about the figure that CSU was operating at in their first year of a new stadium.
What might surprise you is that, even for the 2016 Utah game, the scanned attendance was only about 86% of the announced number.
 
That does surprise me. Stadium seemed packed.
It did to me too. But the thing about bench seats is that people can take up more space if there's empty spots next to them, which can cover up small gaps. Unlike at CEC where every single empty chair is glaringly apparent. For instance, the student section for the ASU game in 2016 looked visually "full", but there were about 80% as many student scans as there were for the UCLA game.

Keep in mind that ALL student sports passes are counted in the announced attendance for every game, just like season tickets, so even for UCLA there was a discrepancy of about 2500 between the announced students and the student scans, and that end zone was PACKED. About half of the "no-shows" for the Utah game were from the student section. So I'm curious to know how close it's even realistic to get to the announced number.
 
When SWIM worked in the ticket office as a student employee (last ten years) staff would occasionally go around the box office and have all the student employees scan their Buff One cards to add 10-20 seats to the scan count- mostly at VB and WBB games.
Ten years as a student? That's impressive.
 
Looking at that table, CU was basically middle of the pack last year in terms of the scanned to distributed ratio. If the national figures in 2016 were comparable they would have had one of the best ratios in the country, which isn't that surprising considering the year we had. Curious how CSU's does in year two of their stadium.
 
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