Yup. They spend a lot marketing in the area as well. Lots of billboards etc. in PHX. A decade ago maybe, former Sun Dan Majerle was hired as HC to transition GCU to D-1 in hoops....a local "name" hire to get Suns fans on-side. They've had some success, winning the conference autobid and going to the NCAA a few times. Though, lately GCU success in the WAC seems to coincide with the demise of NM State hoops.
The Majerle thing ended acrimoniously and GCU hired former Vandy coach, Bryce Drew. Brother of Scott Drew and famous for the Valparaiso buzzer beater in the NCAA tournament many years ago.
So, on the one hand, GCU is spending money and making moves but, on the other hand, still an underwhelming addition to this sports fan.