CU football ticket revenue
2009 $11,874,980
2010 $11,520,210
2011 $11,970,232
2012 $9,948,424
2013 $9,726,080
2014 $9,075,419
2015 $9,746,717
2016 $10,834,936
Looking at those numbers, it's pretty glaring what a huge hole the program dug itself into.
Minus students, if you sell 35k seats for 6 games = 210,000
At $100 a seat, that would be $21 million. We're at half that. And this doesn't even account for the 7th game revenue at Mile High that's included in season ticket packages.
It's clear to see why Rick George is so focused on the football program and stadium enhancements. CU is leaving a ton of money on the table every year.