Gulbrand, who was hired at the defunct CU Foundation in 2011 when former athletic director Mike Bohn was still at CU, said he is not aware of any formal plan that was put in place for fundraising in the Pac-12 when the switch was made. While there was never a three-year or five-year plan to execute, CU did conduct an outreach tour after the move to Pac-12. Gulbrand said it produced some new donors with stops in Seattle, San Francisco, Los Angeles and Phoenix in 2011.
"It was a great entree into what we can do, but you have to do it repeatedly," he said. "You can't just go one time and expect everybody to pull out their checkbook. That just doesn't happen, unless you're doing a telethon or something like that. If you want to really, really move the needle in a dramatic fashion, you better be willing to engage somebody at a different level and talk to them about making a philanthropic investment into your university or into your school or college."
"The answer is, should there have been a plan? Probably. Was there a plan? Don't know," George said. "If there has been, I didn't see it."
"We created our own plan," Gulbrand said.