1998–present
CBS lost the rights to three of its bowl games following the 1997 season, as ABC gained the rights to the Orange and Fiesta Bowls as the exclusive television home of the newly formed Bowl Championship Series and Fox bought the rights to the Cotton Bowl Classic. However, beginning in 2001 CBS became the home of the
SEC Championship Game, the rights to which had been retained by ABC following the SEC's move. Following the 2000 season, the Big East decided not to renew its contract with CBS and instead signed with ABC. Shortly thereafter, CBS' SEC football coverage was rebranded to show its exclusivity. CBS aired the
Gator Bowl from 2007–2010, its biggest bowl pick-up since the Orange and Fiesta Bowls.
Today CBS airs the top SEC weekly in-conference games as well as rivalry games between SEC members and various other conferences; the network shares the rights to SEC conference games with the ESPN family of networks, which also airs the interconference rivalry games when the SEC team is not the home team. CBS has retained its yearly broadcast contracts with the Army-Navy game and the Sun Bowl, as well as its biannual contract with Notre Dame and Navy.