here's one of the landmark academic studies:
http://journals.sagepub.com/doi/pdf/10.1177/2158244015611186
people give more to universities, especially PUBLIC universities, when the school has achieved excellence in the revenue-generating sports (football and men's basketball).
http://journals.sagepub.com/doi/pdf/10.1177/2158244015611186
people give more to universities, especially PUBLIC universities, when the school has achieved excellence in the revenue-generating sports (football and men's basketball).