After a successful trial run during basketball season that netted the athletic department a six-figure windfall over the course of just 12 games, SMU is one of a handful of schools that will begin selling beer and wine in its on-campus stadium.
And with athletic departments getting ready to absorb multimillion-dollar obligations in new player benefits thanks to a wave of litigation and NCAA restructuring, it's plausible that others might soon follow suit.
"It seems like it's going that way, and I think you'll see more doing it," said Virginia Tech athletics director Whit Babcock. "But it's a cultural issue at a place of higher education where there's a tradition (of not selling it). I don't know that it will be one of the top things on my agenda. But as more people do it … I'll definitely be watching."
http://www.usatoday.com/story/sport...-football-basketball-games-campuses/10276865/