National attention — or better penetration across Colorado, for that matter — is really what it's all about, rather than the Rams' best player being worthy of college football's most coveted award.
More eyes on the program means a larger reach and, possibly, actual Heisman votes. That means more potential donors, leading to hitting the proposed on-campus stadium's fund-raising goals, leading to building said stadium, in turn pulling more out-of-state students, providing more revenue to the school and the interest of better recruits with improved facilities. That means more wins, leading to a Mountain West championship, a berth in the College Football Playoff, then a national championship, which draws more donations to CSU academics, ultimately leading to the development of a time machine, which prevents George Lucas from creating Jar Jar Binks, and keeps "Sports Night" from being canceled on a cliffhanger.
http://www.coloradoan.com/story/spo...su-start-heisman-campaign-qb-grayson/8316463/
:rofl: