This year is the final year of the agreement that pits the Big 12 #5 against the Pac-12 #3.
At the end of the 2014 season, it looks like the Holiday Bowl in San Diego will be a matchup between the Pac-12 #2 and the B1G #3.
That's a much, much better game and should hopefully increase bowl revenue for the Pac-12. It makes the media rights to that game much more valuable.
http://thegazette.com/2013/05/14/source-b1g-to-send-3rd-pick-to-holiday/
At the end of the 2014 season, it looks like the Holiday Bowl in San Diego will be a matchup between the Pac-12 #2 and the B1G #3.
That's a much, much better game and should hopefully increase bowl revenue for the Pac-12. It makes the media rights to that game much more valuable.
http://thegazette.com/2013/05/14/source-b1g-to-send-3rd-pick-to-holiday/