Per Wilner... AT&T is going to be investing in upgrading all P12 stadiums' internet infrastructure.
Scott is acutely aware that technology (big screens, split screens, HD, etc.) has created intense competition for the viewer’s time and money.“Sports are at risk if we can’t make sure the experience at the stadium surpasses the experience at home,’’ Scott said.
“That’s especially true for younger kids. If they aren’t connecting and accessing as soon as they walk into a stadium, it’s like their oxygen has been cut off.’
To provide the ultimate experience, stadiums need not only cell service for calls and text messaging but also enough WiFi capacity to handle 50,000+ fans downloading video and data and engaging in social media.The cell transmission component is called DAS, for Distributed Antenna System. Eight of the 12 schools have acceptable-or-better DAS in their stadiums, according to Scott.
He didn’t name the four that aren’t up to snuff. But AT&T, under the terms of the agreement, will invest in DAS infrastructure to ensure that every stadium will be well-connected for cell service by the start of the 2014 season.
Smart deal.Once the Pac-12 gets the DAS issue fixed over the next 12 months, it will dive deep into the necessary WiFi infrastructure upgrades.“Over what timeframe, what level of investment and what the business model is” — whether the conference foots the entire bill or AT&T provides financial support — “those are all details we have to work out,” Scott said.
“It’s no small investment, but AT&T is an expert in this area.