But really, everybody always wants to talk about the jerseys. I'll later realize this is by design, but in any case, my first day at Oregon, a man answers the question before we can even ask it. His name is Jim Bartko. He's the "Executive Senior Associate," which sounds like a job title from a Saturday Night Live sketch, but actually means he has his hand in just about everything related to Oregon athletics.
"Our pitch," he tells us, "is that every three years, each recruit who comes here will have a chance to work with Nike, and not only design the colors, but the product, and the look. Some of 'em get really into it, and some of them are actually working at Nike as designers."
http://www.sbnation.com/ncaa-football/2011/11/22/2577616/oregon-football-nike-uniforms