Once the media rights negotiations are completed, look for commissioner Larry Scott to take the Pac-12 show overseas.
The third phase of his plan to remake the conference … first phase: expansion; second: domestic TV deal … is to make a big push into Asia (and perhaps Europe, as well)....
Scott wouldn’t discuss the specifics of his international plans with me other than to acknowledge he has them — but based on conversations with sources, here’s my best guess:
Starting next fall or in 2012, the league begins its international push, most likely with its soon-to-be-formed media company leading the way.
The planned media company will oversee the league’s broadcasting and digital/mobile rights and possess a commercial development arm that could head the marketing charge in China, Japan, South Korea, India and elsewhere.
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Too much great stuff in this blog to fit into a single post. Jon Wilner is the man when it comes to Pac-12 reporting and the Mercury News is by far the best news outlet.
Read more here: http://blogs.mercurynews.com/collegesports/2011/04/08/pac-12-tv-negotiations-international-plans-potential-bidders-revenue-matters-and-more/
You can also follow Wilner on twitter: http://twitter.com/#!/wilnerhotline
The third phase of his plan to remake the conference … first phase: expansion; second: domestic TV deal … is to make a big push into Asia (and perhaps Europe, as well)....
Scott wouldn’t discuss the specifics of his international plans with me other than to acknowledge he has them — but based on conversations with sources, here’s my best guess:
Starting next fall or in 2012, the league begins its international push, most likely with its soon-to-be-formed media company leading the way.
The planned media company will oversee the league’s broadcasting and digital/mobile rights and possess a commercial development arm that could head the marketing charge in China, Japan, South Korea, India and elsewhere.
*********************
Too much great stuff in this blog to fit into a single post. Jon Wilner is the man when it comes to Pac-12 reporting and the Mercury News is by far the best news outlet.
Read more here: http://blogs.mercurynews.com/collegesports/2011/04/08/pac-12-tv-negotiations-international-plans-potential-bidders-revenue-matters-and-more/
You can also follow Wilner on twitter: http://twitter.com/#!/wilnerhotline