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AllBuffs | Unofficial fan site for the University of Colorado at Boulder Athletics programs

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CU has rejoined the Big 12 and broken college football - talking out asses continues

If far more people are watching CFB in one market compared to another market, wouldn't that first market be more valuable?
In many ways. But cable rates are still the biggest partner mechanism and they tie things to household subscribers in-market vs out-of-market subscribers. Especially important if a conference owned it's own network as the Pac-12 did.
 
Everything Is Fine GIF by truTV’s The Chris Gethard Show
 
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