Everyone needs to understand how organizations like this think. It's a culture set at the top and how ownership looks at employees and players.
They are not people. They are either performing assets or non-performing assets on a cost/benefit scale. Zero fvcks are given about whether a guy is a criminal, abuses women, or whatever, as long as he doesn't get caught and/or have it impact his availability or performance. The greater the performance or higher the potential performance, the more bullsh!t management, coaches and/or teammates are expected to put up with and even be enablers for.
What they have little patience for are guys who are aware of the culture and don't humble themselves and kiss the ring. Guys who know the score and will butt heads with coaches if they're not being utilized in a way that maximizes their stardom & earning potential and butt heads with management if they're not being paid market value or aren't being provided teammates that are good enough... those are the guys who they see as having attitude problems and being disruptive influences who get coaches and executives fired. It's why even the elite talents in pro sports can end up being run out of town, end up playing for multiple teams during their careers, and have their character assassinated even though they perform and don't have off-field issues (i.e., Randy Moss, Jimmy Butler, etc).
Heck, consider how much vitriol Deion Sanders was subjected to because he was playing 2 pro sports while being very focused on what he was being paid and maximizing his endorsements and celebrity.
This is what they saw with Shedeur and why they decided that the bulljunk, from the perspective of ownership/ management/ coaches exceeded the talent in their cost/ benefit analysis. The fact that he would be good, draw a lot of attention, and have the support of teammates (who support another player getting his and live by a code of never getting between another player and his money) because he's a great teammate from their perspective... they saw it as a negative. The analysis was, "Yes, we can win with Shedeur as our QB. But we don't want to and he's not a generational talent so we can justify a strategy of trying to win a different way without him."