One point he made at the end that I thought was interesting was his perspective on the "Conference of Champions" thing. His take was pretty much, "That's great and something to be proud of, but a big reason for all the titles is that you play a lot more sports. Not everyone plays Water Polo around the country. And the other side of this coin is that Pac-12 schools are not only making less money off their media deal, but they're spending a lower percentage of the revenue they do earn on football compared to the rest of the country."
That's a huge deal and something to think about. Fortunately, it seems that Rick George understands this very well and is not interested in following that Pac-12 model. He's all about getting his football house in order - basketball to a lesser extent - and that those rising tides will lift all the other boats within the athletic department. He has never talked about his main goals being to add more sports. He's always talking about getting the endowment up, creating a donor culture, and taking facilities and funding levels for the revenue-driving sports to the level they need to be in order to win championships.
With that, as shown by the articles that have come out lately on RG and his 5-year anniversary, is that he is showing that as the facilities and infrastructure that drives FB and BB are developed it benefits the non-revenue sports and takes them to a championship level. He realizes that you build your VB program by having top level facilities for MBB because of the overflow that means on academic support, study rooms, nutrition programs, training staff and court facilities along with the way success in the revenue sports will market your university and athletic programs.