According to Jon Wilner, the plan will be known within a few weeks. It looks like it will be one of 3 models:
1. Take over existing network and re-brand as the Pac-12 Network for immediate cable distribution.
2. Partner with a cable communications company like Comcast on a brand new network.
3. Bet on the future by being the first mover on a major internet network through a partnership with Apple and/or Google.
#3 is very intriguing. It would give up a lot of early revenue because it wouldn't get the cable subscription fees and rely solely on advertising, but with the ESPN/FOX deal recently signed it's not like the Pac-12 is desperate for cash. When tv's become home computers within the next decade and as mobile devices continue to grow, the Pac-12 would be at the forefront and best positioned for the future.
http://blogs.mercurynews.com/collegesports/2011/06/27/pac-12-tv-network-assessing-the-options-one-of-them-is-a-doozy/#more-20171
1. Take over existing network and re-brand as the Pac-12 Network for immediate cable distribution.
2. Partner with a cable communications company like Comcast on a brand new network.
3. Bet on the future by being the first mover on a major internet network through a partnership with Apple and/or Google.
#3 is very intriguing. It would give up a lot of early revenue because it wouldn't get the cable subscription fees and rely solely on advertising, but with the ESPN/FOX deal recently signed it's not like the Pac-12 is desperate for cash. When tv's become home computers within the next decade and as mobile devices continue to grow, the Pac-12 would be at the forefront and best positioned for the future.
http://blogs.mercurynews.com/collegesports/2011/06/27/pac-12-tv-network-assessing-the-options-one-of-them-is-a-doozy/#more-20171