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TV ratings are strong thus far

Darth Snow said:
If the NFL is ****, people will get their football fix elsewhere. Simple theory, complicated to prove or disprove. More likely that Larry Scott is right that people want #Pac12AFterDark
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Lol. Larry Scott is incompetent. Pac 12 After Dark is a thing because nobody else is playing at that time......no other reason.
 
Anybody know if attendance is also trending up? A few minutes of googling didn't find anything.
 
ahoelsken said:
Lol. Larry Scott is incompetent. Pac 12 After Dark is a thing because nobody else is playing at that time......no other reason.
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Sure, if you ignore the fact that the networks are paying a premium for that late content.
 
Darth Snow said:
Don't let the fact that he's sucked at one part of his job (p12network) blind you to the parts of his job he may be good at. Life's not a uniform thing. Both of those can be true.
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I'm still waiting for somebody to tell me what he is good at though, and I'd bet that what he is good at doesn't outweigh the issues he's had with revenue for this league. Nobody cares that you set a record for revenue within your league last year, but people notice that you're millions behind everybody else. Its taken P12N years to get to $5m per school........and the ACC network is expected to double the Pac 12 network in revenue when it finally launches next year. Lack of passion and things like that can only go so far as excuses for this commissioner. This is what will solve this problem to me:

1. Sell a stake in the network to somebody who knows what they're doing. Turner would be a great candidate at this point because they're not involved in college football right now at all.
2. Make more of an attempt to compete with the other conferences for daytime/early evening kicks during football season. Winning at Nebraska in front of an ABC national audience did a ton for us in recruiting-even with the Fusker issues. Use a streaming platform in this regard.
3. Do a Notre Dame type of arrangement in football only with BYU. When they're good (as is the case this year), its huge for this league. A big part of why Cal is ranked right now is that win over BYU in Provo, and UW beating them is another quality win for the Huskies' resume. When they suck, they're still a brand that people watch. When they're good, its a huge boost for this conference.
 
ahoelsken said:
I'm still waiting for somebody to tell me what he is good at though, and I'd bet that what he is good at doesn't outweigh the issues he's had with revenue for this league. Nobody cares that you set a record for revenue within your league last year, but people notice that you're millions behind everybody else. Its taken P12N years to get to $5m per school........and the ACC network is expected to double the Pac 12 network in revenue when it finally launches next year. Lack of passion and things like that can only go so far as excuses for this commissioner. This is what will solve this problem to me:

1. Sell a stake in the network to somebody who knows what they're doing. Turner would be a great candidate at this point because they're not involved in college football right now at all.
2. Make more of an attempt to compete with the other conferences for daytime/early evening kicks during football season. Winning at Nebraska in front of an ABC national audience did a ton for us in recruiting-even with the Fusker issues. Use a streaming platform in this regard.
3. Do a Notre Dame type of arrangement in football only with BYU. When they're good (as is the case this year), its huge for this league. A big part of why Cal is ranked right now is that win over BYU in Provo, and UW beating them is another quality win for the Huskies' resume. When they suck, they're still a brand that people watch. When they're good, its a huge boost for this conference.
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His hair transplant is on fleek
 
ahoelsken said:
I'm still waiting for somebody to tell me what he is good at though, and I'd bet that what he is good at doesn't outweigh the issues he's had with revenue for this league. Nobody cares that you set a record for revenue within your league last year, but people notice that you're millions behind everybody else. Its taken P12N years to get to $5m per school........and the ACC network is expected to double the Pac 12 network in revenue when it finally launches next year. Lack of passion and things like that can only go so far as excuses for this commissioner. This is what will solve this problem to me:

1. Sell a stake in the network to somebody who knows what they're doing. Turner would be a great candidate at this point because they're not involved in college football right now at all.
2. Make more of an attempt to compete with the other conferences for daytime/early evening kicks during football season. Winning at Nebraska in front of an ABC national audience did a ton for us in recruiting-even with the Fusker issues. Use a streaming platform in this regard.
3. Do a Notre Dame type of arrangement in football only with BYU. When they're good (as is the case this year), its huge for this league. A big part of why Cal is ranked right now is that win over BYU in Provo, and UW beating them is another quality win for the Huskies' resume. When they suck, they're still a brand that people watch. When they're good, its a huge boost for this conference.
Click to expand...
I don't know why you need this to be spelled out to you, but Larry Scott pushed for #Pac12afterdark as part of the new TV deal. That's all. Now feel free to have the debate with yourself you seem to want to have.
 
Darth Snow said:
I don't know why you need this to be spelled out to you, but Larry Scott pushed for #Pac12afterdark as part of the new TV deal. That's all. Now feel free to have the debate with yourself you seem to want to have.
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Good for Larry. You're saying its working because ASU-UW got 10% higher ratings than this same time slot last year? Weeee! More people still watched a game between Florida and Tennessee last week. Thats like Larry patting himself on the back for $500m in revenue. When you're getting destroyed by your competitors in that respect, nobody ****ing cares.

The three biggest ratings games this season involving Pac 12 teams to this point are Washington-Auburn, Stanford-Oregon, and our win in Lincoln. You know what none of them were? Pac 12 after dark kickoffs.

http://www.sportsmediawatch.com/college-football-tv-ratings/
 
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ahoelsken said:
2. Make more of an attempt to compete with the other conferences for daytime/early evening kicks during football season. Winning at Nebraska in front of an ABC national audience did a ton for us in recruiting-even with the Fusker issues. Use a streaming platform in this regard.
Click to expand...

This is a bizarre take. #pac12afterdark exists because Pac 12 teams are the only power 5 teams playing home games in the Pacific and Mountain time zones. The networks are willing to pay to air games that start at 9:00, 10:00, or even 10:30 on the East Coast. Those games are worth money to the networks . . . worth more money than a 3:30 Eastern time game where they will have many games to air. So the Pac should give up that network money, schedule noon games and hope Netflix will pay to air them? WTF?
 
BuffsNYC said:
This is a bizarre take. #pac12afterdark exists because Pac 12 teams are the only power 5 teams playing home games in the Pacific and Mountain time zones. The networks are willing to pay to air games that start at 9:00, 10:00, or even 10:30 on the East Coast. Those games are worth money to the networks . . . worth more money than a 3:30 Eastern time game where they will have many games to air. So the Pac should give up that network money, schedule noon games and hope Netflix will pay to air them? WTF?
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I'm referring to the stuff that winds up on Pac 12 network here. Why not stick a game like Arizona and Oregon State on a streaming platform to get more eyes on it? I've put this idea forth before-you would air it on Pac 12 Arizona and Pac 12 Oregon and then stream it.
 
"Pac-12 After Dark" is a cool branding thing that has developed a reputation that makes people want to tune in. This is a very good thing. It's especially a good thing when placed in conjunction with the Pac-12 committing to Friday Night Football when other conferences have not, making it so we own that night and it's part of our "After Dark" brand.

Logistically, we're never going to be competing in the noon ET time slot of games with morning kickoffs. Even the 2pm-3:30pm ET kickoffs will never be our conference's bread & butter. The entire country is supplying games for that window and it's not a fan friendly window for us. Yeah, we should have something for PACN in that slot but we shouldn't be making that window our focus. 4pm ET and later is where we have to focus and we have to push that branding of "After Dark" as must-see college football tv.
 
Buffnik said:
"Pac-12 After Dark" is a cool branding thing that has developed a reputation that makes people want to tune in. This is a very good thing. It's especially a good thing when placed in conjunction with the Pac-12 committing to Friday Night Football when other conferences have not, making it so we own that night and it's part of our "After Dark" brand.

Logistically, we're never going to be competing in the noon ET time slot of games with morning kickoffs. Even the 2pm-3:30pm ET kickoffs will never be our conference's bread & butter. The entire country is supplying games for that window and it's not a fan friendly window for us. Yeah, we should have something for PACN in that slot but we shouldn't be making that window our focus. 4pm ET and later is where we have to focus and we have to push that branding of "After Dark" as must-see college football tv.
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This. There are just some structural things w the PAC 12 that work against us...lower fan engagement and time zones...but the after dark branding is pretty cool and needs to be hyped more by the conference...IMHBAO.
 
Buffnik said:
Logistically, we're never going to be competing in the noon ET time slot of games with morning kickoffs. Even the 2pm-3:30pm ET kickoffs will never be our conference's bread & butter. The entire country is supplying games for that window and it's not a fan friendly window for us. Yeah, we should have something for PACN in that slot but we shouldn't be making that window our focus. 4pm ET and later is where we have to focus and we have to push that branding of "After Dark" as must-see college football tv.
Click to expand...
1200 Eastern...not this week they didn't.
 
Buffnik said:
"Pac-12 After Dark" is a cool branding thing that has developed a reputation that makes people want to tune in. This is a very good thing. It's especially a good thing when placed in conjunction with the Pac-12 committing to Friday Night Football when other conferences have not, making it so we own that night and it's part of our "After Dark" brand.

Logistically, we're never going to be competing in the noon ET time slot of games with morning kickoffs. Even the 2pm-3:30pm ET kickoffs will never be our conference's bread & butter. The entire country is supplying games for that window and it's not a fan friendly window for us. Yeah, we should have something for PACN in that slot but we shouldn't be making that window our focus. 4pm ET and later is where we have to focus and we have to push that branding of "After Dark" as must-see college football tv.
Click to expand...

Agree with some of this. Friday's kick time was PERFECT. Late enough to where you can apply the brand, but early enough where you're going to draw some Central (more important to me given the recruiting we do in Texas) and Eastern time zones. We need to be more of a presence in prime time as a league than we are.

We've gotta get wins in the early season (See Washington-Auburn here) to help our "after dark" branding. Its not just marketing that.....we've gotta have a CFP contender to give more people a reason to stay up and watch our games.
 
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