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Two Interesting Articles - State of College Athletics

Clif

Member
Rare (never?) poster. Came across these two articles today. Interesting to see the worth of each program and also the discussion on bringing private equity into college sports. Even with Colorado down the list in worth, I'd think with CP at the helm CU would be attractive to private equity investors.

https://www.cnbc.com/2024/12/19/college-sports-programs-valuations.html

https://www.cnbc.com/2024/12/19/private-equity-looks-to-buy-in-to-college-sports.html

If I managed to screw up the links you can find the articles at CNBC.com
 
Clif said:
Rare (never?) poster. Came across these two articles today. Interesting to see the worth of each program and also the discussion on bringing private equity into college sports. Even with Colorado down the list in worth, I'd think with CP at the helm CU would be attractive to private equity investors.

https://www.cnbc.com/2024/12/19/college-sports-programs-valuations.html

https://www.cnbc.com/2024/12/19/private-equity-looks-to-buy-in-to-college-sports.html

If I managed to screw up the links you can find the articles at CNBC.com
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It’s hard to judge the valuation accuracy without the specifics on the methodology. No data is real time, so if there is some data-driven metrics to the valuation, it would most likely not include the last two years for CU. It would cover the Karl Dorrell era.
 
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It appears to not value the facilities or stadium, and it could be not weighting the need for Football to directly support the other sports, but I am happy to see these numbers exist and back up some of my thoughts
 
I'm very curious how UCLA ended up one spot ahead of CU? (Or, how CU ended up one spot behind UCLA?)

That seems off to me. I would think UCLA would at least be top-30.
 
pmoney52 said:
I'm very curious how UCLA ended up one spot ahead of CU? (Or, how CU ended up one spot behind UCLA?)

That seems off to me. I would think UCLA would at least be top-30.
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They do not have or own their own on campus stadium
They have debt and low contributions from the state system and boosters

CU needs to improve and increase the seating at Folsom to at least 65,000

I do not understand the Texas Tech valuation, but it appears they have good Revenues.

I also do not think that these numbers are actually fully PRIME EFFECT calculated.

I think that CU is worth between $750 Million to almost $1 Billion IF IF IF IF Prime is involved or running it.
 
4BienemyTDs said:
They do not have or own their own on campus stadium
They have debt and low contributions from the state system and boosters

CU needs to improve and increase the seating at Folsom to at least 65,000

I do not understand the Texas Tech valuation, but it appears they have good Revenues.

I also do not think that these numbers are actually fully PRIME EFFECT calculated.

I think that CU is worth between $750 Million to almost $1 Billion IF IF IF IF Prime is involved or running it.
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Those kind of valuations will never be based on the presence of one employee. Life is far too perilous for that.
 
Jens1893 said:
Those kind of valuations will never be based on the presence of one employee. Life is far too perilous for that.
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What if Prime is the PARTNER with Colorado Football and maybe he coaches for a few more years, but then is an Executive and he helps bring in another popular coach or just a really good coach.

I will scream from the rafters to have Robert Smith and Prime partner up for this deal. Hell, give Prime $50 Million in instant valuation in the PE deal because Robert Smith has the same goal to help young men, especially young Black Men to be successful and Prime is doing that like no other.
 
4BienemyTDs said:
What if Prime is the PARTNER with Colorado Football and maybe he coaches for a few more years, but then is an Executive and he helps bring in another popular coach or just a really good coach.

I will scream from the rafters to have Robert Smith and Prime partner up for this deal. Hell, give Prime $50 Million in instant valuation in the PE deal because Robert Smith has the same goal to help young men, especially young Black Men to be successful and Prime is doing that like no other.
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What if he suffers a heart attack tonight or gets run over the next time he crosses a road?
 
Jens1893 said:
I don’t think that argument is gonna convince anyone to go along with your 750m-1bn USD valuation.
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The Valuation are based on revenues and the Big12 is low compared to the others and if you do not shoot for the moon, get promoted because of Prime, because of the investment, and because we are and should be a top 25 team historically and today.

We have to go all in because the Value is there in that investment in Prime and in pushing for a move to the P2
 
4BienemyTDs said:
The Valuation are based on revenues and the Big12 is low compared to the others and if you do not shoot for the moon, get promoted because of Prime, because of the investment, and because we are and should be a top 25 team historically and today.

We have to go all in because the Value is there in that investment in Prime and in pushing for a move to the P2
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You just don’t get my point.
 
Jens1893 said:
You just don’t get my point.
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Describe the Colorado Football Program pathway for the next 5 years?

I also think that this PE thing is being mischaracterized because there is bad PE and then there is focused PE, and that is why the only option would be someone like Robert Smith who wanted to buy the Broncos, and was the one that helped provide his fishing lodge to the team earlier and who is inspired by Prime.

If Prime leaves or dies or whatever, we are in a terrible place to be honest.
 
pmoney52 said:
I'm very curious how UCLA ended up one spot ahead of CU? (Or, how CU ended up one spot behind UCLA?)

That seems off to me. I would think UCLA would at least be top-30.
Click to expand...

4BienemyTDs said:
They do not have or own their own on campus stadium
They have debt and low contributions from the state system and boosters

CU needs to improve and increase the seating at Folsom to at least 65,000

I do not understand the Texas Tech valuation, but it appears they have good Revenues.

I also do not think that these numbers are actually fully PRIME EFFECT calculated.

I think that CU is worth between $750 Million to almost $1 Billion IF IF IF IF Prime is involved or running it.
Click to expand...

I don't think the methodology is anything except elevating certain conferences, TV footprint, # of sports sponsored, and maybe then revenue or US NEWS rankings...

UCLA's athletic department is financially upside down even when the full B1G share arrives. They will be paying off debt, not expanding. Aside from UoA (accounting blunder) I cannot think of an AD in the P-4 that is worse off. Even Cal owns their stadium. Stanford has the rich boosters and huge endowments.
 
4BienemyTDs said:
Describe the Colorado Football Program pathway for the next 5 years?

I also think that this PE thing is being mischaracterized because there is bad PE and then there is focused PE, and that is why the only option would be someone like Robert Smith who wanted to buy the Broncos, and was the one that helped provide his fishing lodge to the team earlier and who is inspired by Prime.

If Prime leaves or dies or whatever, we are in a terrible place to be honest.
Click to expand...
I agree with you. There is clearly good PE. I’ve seen it. I’ve been a part of it, both ways. One where PE buys a distressed asset, strips it, redirects it, flips it (horribly oversimplified). Two where a PE gets involved with an emerging asset where capital and expertise can create a rocket and all win. Each team, each conference will have its own unique set of needs and might or might not fit one of these models.
 
GRM said:
I don't think the methodology is anything except elevating certain conferences, TV footprint, # of sports sponsored, and maybe then revenue or US NEWS rankings...

UCLA's athletic department is financially upside down even when the full B1G share arrives. They will be paying off debt, not expanding. Aside from UoA (accounting blunder) I cannot think of an AD in the P-4 that is worse off. Even Cal owns their stadium. Stanford has the rich boosters and huge endowments.
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There are proven valuation methodologies, even for sports teams, that can guide investment and deal details. PE and investment banks know how to do this. A writer likely uses something more simple like a multiple of revenues. These valuations are wrong. They are likely directionally correct, or at least a place to start.
 
hawg1 said:
I agree with you. There is clearly good PE. I’ve seen it. I’ve been a part of it, both ways. One where PE buys a distressed asset, strips it, redirects it, flips it (horribly oversimplified). Two where a PE gets involved with an emerging asset where capital and expertise can create a rocket and all win. Each team, each conference will have its own unique set of needs and might or might not fit one of these models.
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I like the idea of a Robert Smith who could own/participate in perpetuity. Expertise, methodology, strength, and a specific mission towards empowerment. He could also buy the Rockies and get rid of Monfort
 
4BienemyTDs said:
I like the idea of a Robert Smith who could own/participate in perpetuity. Expertise, methodology, strength, and a specific mission towards empowerment. He could also buy the Rockies and get rid of Monfort
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The Montforts are never selling. Owning the Rockies is a license to print money as long as people in Colorado continue to like sitting outside in nice weather and drink beer. Their actual baseball performance is way down their list of priorities compared to concession and alcohol sales,
 
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