Utah Football Branding

[CVBuff]

The Sunday edition of The Salt Lake Tribune contained an interesting article on the U of U 'branding' their football program to appeal to recruits. Given that we compete with them on the recruiting trail, it made for a good read. And no, in this case, branding does not mean permanently searing the recruit's flank with 'U of U', like a recently neutered steer.

http://www.sltrib.com/home/2692221-155/utahs-football-team-adjusts-its-recruiting