This project, more than anything, should give us all confidence that CU will be back on top. It's not just a "keeping up with the Joneses" or "me too" type project. This is special and distinctive. From a training, diagnosis, and rehabilitation standpoint, this is innovative. From a design standpoint, it leverages the "wow" of the greatest scenic setting in college football to impact recruits. There's efficiency built in to get everything onsite to best manage the weekly hours of practice time that gains over 20 minutes a day that was wasted walking up and down the hill to the practice fields that are currently across the creek and also to have a weight room dedicated to football that will avoid standing in line waiting to get on a station.
Beyond that, enhancements to the revenue potential of Folsom and a massive increase to fan experience with seating options, more Club Rooms and the creation of Beer Gardens and pre-game options. We'll finally have a team store at Folsom. And I'm very excited to see what the plans end up being for the West side, including Balch. Also, the CEC plans which should make basketball a much more important profit center. Could MBB revenues get to the point where, along with incremental revenue increases from WBB and WVB, we get to the point where court sports are self-sustaining as a group without needing funding from football? I believe so. Tied into this revenue, which is vital to fixing the AD budget problems of the past, the push to raise endowments is huge. While the majority of funds being raised are for cash to put toward creating of performing assets (either revenue-generating or player recruitment & development), raising endowments will have a long-term effect of reducing AD costs. With cost containment coupled with increased revenue, CU will be able to deliver so much more... even position itself to add new sports down the road.
I'm very excited. CU is finally buying its big boy pants.