Was just about to post this.
Wilner is right about a lot. The crisis is not just because of the horrible football season / bowl showing... it's everything.
There were issues off the field, too, with the Washington-ESPN hubbub and the scheduling woes (Saturday road games followed by Friday road games) and the out-of-nowhere shot at the Pac-12 Networks by ESPN’s Chris Fowler and the incomprehensible snubbing of Stanford-Washington by FS1 because of a truck race gone long.
Ask yourself: Is any other conference encountering issues like those mentioned above?
Big Ten games aren’t getting bumped by a truck race. ACC coaches aren’t getting ripped by Kirk Herbstreit. Fowler isn’t taking shots at the SEC Network.
That bleak situation got worse in the postseason, courtesy of the worst across-the-board showing by a single conference in the sport’s history.
And let’s not forget: The Pac-12 has missed the playoff two of the past three years and hasn’t won a playoff game since Oregon in 2014.
And he's right about the top-heavy nature of college sports in terms of what moves the needle. Parity is nice when the academics sit around and pat each other on the back, but what matters for attracting eyeballs and dollars is having elite teams -- whether that's teams that win the CFP or teams that win the Final Four. I think the Pac-12 has got to start rewarding success by paying bonuses for national tv appearances, bowl games, playoffs, etc. There can be an equal baseline we all share, but there needs to be a pool of money that is given to the programs that are performing at a high level. In other words, Oregon State should not have made as much conference money off football this season as USC. That's ridiculous and it sends the wrong message.