To be clear (and I'm not sure if you're referring to me), I'm not mocking the importance of new uniforms in attracting recruits. In our circumstance (not a winning program in our recruits' memories) it's probably pretty important.
I'm mocking the people that pretend they care because of the importance to recruiting, but obviously personally really, really care what dudes wear when they play football.
Fair enough, and I would agree that any excitement about new uniforms should come from the idea that they will hopefully help recruiting. On the other hand, a program's uniforms are a huge part of their overall brand. Recruiting aside, nobody wants their team repping the garbage bags that Maryland puts on every Saturday, and I think that has a lot to do with the interest surrounding seeing what they look like.