On January 12, 2010, Brown was announced as the offensive coordinator at
Texas Tech under new
Red Raiders head coach
Tommy Tuberville. During the 2010 football season, the Red Raider offense performed well. During his tenure at
Texas Tech, Brown perfected his NASCAR spread offense. The offense created by Brown focused on players running to the line immediately after the play and quickly snapping the ball before the defense could get set. The offense requires speed at every position to be run the way Brown envisions it. The focus of the offense was to snap the ball 8 seconds after the previous play.