Sorry, my post was not directed at people on this site specifically, but anyone who remotely follows the sport has to know a well-funded NIL program is crucial to the success of the football program. Unfortunately, NIL is growing more and more important with even high school recruits. IMO, Prime has had to change his tune as a result. As we know, Prime is not patient and the lack of NIL funds is now an impediment to recruiting high-level high school players, and will of course be an issue again in the portal. For example, my understanding is Bear Alexander was paid $500,000 by the USC collective.
That's why he is frustrated.
5430 was organized by people around Prime, and it's for football only. It was initially set up by Eric Belcher and Jason Weiss, both CU donors on the West Coast. They deserve tremendous kudos for getting this thing off the ground. It's been actively courting donors since late spring. Recently, it was rolled out to the public after the website was finished.
5430 went to potential large donors first ($25,000-$100,000+), and that had mediocre success, with about $2.5 mm committed so far, but far less funded. There also was an event at BCC on Aug. 20 with about 40 potential donors, and it was not a great success.
Recent status ~30 players being compensated, need is about ~25,000-$50,000 per player. Also, much larger $$$ ($100,000 or more per year) are needed for certain high-level recruits.
NIL is the one area CU is lagging far behind its peers.