I see this as the top reason why CU should not be scheduling the 'C' teams. I see re-creating/reinforcing the brand through playing football on TV as a key step in improving the Buff's profile/national perception. Even if we get our asses kicked, playing Michigan does more for the program than beating the snot out of Nichols State and UNC.
OTOH, I do think the argument about improving chances to get to 6 wins and bowl eligible as compelling, however. Playing in the bowls (on TV) and getting the extra practices is big, not only for recruiting but for maintaining fan interest.
Agree, SOS isn't really a consideration at this point.
Summary: it's in the best interest of the program to find balance in the non-conf schedule. 'Niks articulation of an A-B-C non conf schedule or A-B-B is close to my feelings. I'd leave FCS teams off the schedule altogether, with the exception of a UNC on a periodic basis. As a fan who enjoys attending college football games moreso than about anything else, my main emphasis is on maximizing the quality and quantity of games that I attend ==> a balance of home/home series with BCS teams and and home-only games with lower-tier opponents, meets my desires and the goals of the program. So, i'll bitch about Nichols State on the schedule (lowers quality), but it's one more game I get to attend next year than if the Buffs scheduled all BCS teams (improves quantity).