This is about getting the bricks back and tying the players back to the school. Right now, they're on an island. They don't have any connection to CU's history. Embree wants to get them buying back into the school, into the history, while also resurrecting that history. Getting the bricks back also provides motivation and a chance for this players to get some confidence back.
I think Cal counts.
But if you fudge the tradition what is the point. Embree is going to tell the kids that in the past you got a brick for big wins, now you get one versus a ****** cal team. Make the next brick game versus osu, get the kids fired up to earn one.