a few retorts:
1. the pay would have to be on a scale, equalized across all participating schools. there is no way that a majority of the major programs will agree to anything else.
2. those of you that don't think this would generate cash are way off the mark. this would be a multi-billion dollar enterprise. for sure. that pays for a lot of the other stuff that folks would want to do.
3. yes, all scholarship athletes, men or women, would be on the same pay scale. remember that now football pays for all the non-rev generating sports at most major schools. now, imagine it on steroids with many more millions of dollars in annual revenue coming in. you can easily cover off all the ancillary issues like title ix.
4. this levels the playing field. that's one reason the commissioners of the big 10, the big 12, and the pac12, along with gordon gee, are already discussing this. all participating schools play by the same rules-- on pay, academic requirements, etc. sure, there will still be disparity between schools that have huge donor bases and are willing to do multi-million dollar facilities upgrades at their own expense, but we have that now. so what? the forces in favor of this want to jettison the schools that can't keep up and put those that can on a more equal footing.
5. pretending that there is some false standard of the student-athlete in this day and age is just silly. right now, the way the system is trending, the players are nothing more than monetizable assets, used by the schools for tv dollars. eliminate the hypocrisy and allow them to be compensated for their efforts. bill gates, steve jobs, and the facebook kid all dropped out of school early to pursue their passion and to monetize their skills. athletes don't exactly have that luxury. they have to work within a system that treats them as servants until they reach a certain age, etc.