One of the factors that CU has in it's favor is that it has always outperformed it's home market size and alumni base in national TV ratings. When CU is any good people across the country watch CU, both regular season and in bowl games. Even when CU stunk the few times we were on national TV we outperformed in ratings.Nah you're kinda making my point. In the streaming world, it's the reach of any team - whether the fans are in the team's hometown or a thousand miles away - that matters. Does CU have that reach? At the moment, maybe not, but Prime has helped a ton in the last couple of years.
TV money is what is driving the whole thing and CU brings eyeballs. With Prime recently we have done even better being one of the most watched teams in the nation the last couple of years.