The only reason that USC would argue for Utah is that they are behind CU in those metrics. Even with years of relative futility USC is the big name program west of the Mississipi. Oregon has been prominent in recent decades but that is purely because of Uncle Phil, not because they have a huge loyal following outside of Ducks fans.Utah and Kansas have and will always have less viewership than CU. Smaller markets, absolutely no previous major viewership, and no legitimate growth possible besides KU basketball
So dumb that USC would argue for Utah when they are behind CU in every possible metric, literally every possible metric
SC loves the B1G money but they are wealthy enough that the money isn't the only factor in decision, even with a couple decades of CU being a train wreck CU is ultimately a bigger threat to being an elite program that Utah is. Utah has been good but doesn't have the resources to take another step up.
SC and UCLA didn't leave the PAC12 to ruin the PAC but you have to know that the powers in the B1G knew that raiding the PAC would result in extending their reach all the way to the coast and remove the PAC from the discussion as a major conference in the TV media market, taking Oregon and Washington solidified that. There are now only 4 major conferences dividing the TV pie instead of 5 and with the west coast schools the B1G is in position to get the biggest share of that money.