They talk about all the exposure we'd get if we would upset one of those schools, we did it once, beat #6 K-State in Manhattan, got some nice exposure, but we got nothing in the way that Utah and Boise got, or even Hawaii, for playing in a BCS Bowl.
One of the benefits of the B12 is that the conference champion gets an automatic BCS birth.
So basically the OOC record only matters for nMC aspirations. A loss to one or all four OCC opponents does not automatically disqualify conference members from BCS money. And then there is revenue sharing...
I find the 'business' arguement just a little cynical. The fans will fill Folsom when there is a quality product on the field. Although CU gets the extra home game, it's against a team from a lesser conference with a history of punking the Buffs.
Will Folsom sell out both Bulldog games? It's not guaranteed.
The Alumni interest in LSU goes beyond W-L, or being 'scared'. The alumni want a unique sporting experience that LSU is uniquely positioned to provide.
In marketing terms, the 2-1 series with Fresno dilutes the Folsom experience and the CU brand by offering up an opponent that many fans just can't get excited about. Think New Mexico State, Montana State, or Miami (OH). In business, you have to put the customers first. An extra home game against a dangerous, but ho-hum team.
IMO, this scheduling decission takes the fans for granted, and fails to deliver an opponent that TV viewers and fans care about. It puts Boulder businesses and CU concessions above the type of emotional matchup that fans crave.
It also looks like CU is ducking LSU and renigging on a much anticipated trip to Tiger Stadium when Hawk's team should be peaking.
A better compromise might have been Ole Miss, where CU fans could get a taste of SEC tradition. But Fresno? Yuck.