of which not a dime goes to the AD.
Don't all of the students also pay an "athletic fee" that goes to the AD whether they buy tickets or not? While the students may not be the smartest of football fans, I do think marginalizing them and moving them away from the action would lessen the atmosphere in the stadium and would ultimately decrease the home-field advantage.
EDIT: and I'll reemphasize my main point. At a time like this when we are down, it makes sense to energize and connect the students to the AD and to the school. One of our main disadvantages is the fact that our student population is much more national than many other state schools. So, many of our students don't grow up as die hard CU fans like they do at say Wisconsin or Texas or other schools that are much more in-state dominated. Making efforts to connect with the kids while they're students and then doing whatever you can to keep them connected to the AD right after they graduate would pay off in the long run, IMO.