With the massive success that Amazon has been for TNF this year and the way TV content is consumed now, I don't really see a different between Amazon, CBS, NBC, ESPN and Fox to be honest. In fact, Amazon sports is probably going to be easier for more people to access and will have more avenues of which to acces it through mobile and tablet as pretty much everyone already pays for Amazon Prime. Plus, it doesn't rely on distributors that potentially black out certain networks (Comcast is currently in dispute with FOX and it's probably going to black out the network soon, just like Dish did last year). Add to all this, that Amazon could very likely get the rights to NFL Sunday Ticket, which is only going to attract more people to it.