That’s right. It’s got OTA channels in every major market, and it made its first move into sports by broadcasting LIV Golf. It wants more sports content.
The way I see the CW is that it provides linear distribution, but importantly linear distribution outside of a cable package. So, it’s operating in the same space as ABC, NBC, CBS as opposed to ESPN or FS1. It would also be exclusively focused on the PAC 12, so you might get a Friday night game, plus three nationally televised slots on Saturday. No other network can really offer that.
At the very least, it’s another potential bidder, which is never a bad thing.