Allbuffs Sunday Times edition - Value and the Colorado Doctrine
The #1 excuse I hear about CU and the B1G/SEC is we don’t bring enough value.
After you get past the trolls, argument is never about academics or fit.
Delivering $65-70M a year is nuts. Oregon and Washington do not drive that. It’s unlikely anyone in the ACC does either. But by default no one left does (excluding ND).
Yet I’d argue
for the 2023 season CU will deliver over $65-70M in value.
Our tv ratings will top all other schools.
2024 and 2025 will likely be the same. Over $65-70M. Does anyone doubt that?
To me, the question held against CU is what happens after Prime.
Before we answer that, Colorado proved it can be the center of the college football world.
No one believed that was possible but here we are. So that’s one dispelled argument, that no one cares about Colorado. Clearly that’s false.
So what happens next in 2026, 2027 or beyond? It’s the biggest blocker we have for the B1G/SEC.
We need the Colorado Doctrine
to keep this going.
It says (working draft):
- Always $$$$ the staff in the Top 4 of the conference
- HC personality + reputation > experience x 2 experienced coordinators + staff
- We can’t replace Prime but we better damn well try
- If all else fails pay top dollar for a traditional coach + coordinators (the “well duh” option)
- Double triple down on social media and access forever
Hawkins, MacIntyre and even Dorrell had experience and varying degrees of success. Experience doesn’t mean s*** unless you can recruit and
recruiting kids to CU is a challenge unless you have the it factor. If you have it, 5
️s will come. Prime has proven it.
Coordinators are the not so secret sauce. We pay coordinators and the HC experience is far less important imho. The HC needs to pull recruits to CU - period.
CU can maintain our brand value if we stick to a doctrine. I can see the appeal to build our own Dabo or Kirby HC and program but we have to be different about it here. Or at least try.
What I’m proposing isn’t that crazy. MLB teams have a playbook they use for their organization. If anyone is awake in the Champions Center they’d start writing this while Prime is in the building. Like, now.