unfortunately it is like a business these days. These kids need to understand that. The school already has $ invested in them, so they need to really think these decisions through - fair is fair and the road goes both directions. These players really need to understand that they will get better coaching and that will help them in the future, this is not a big popularity contest. CU is much bigger than that
I think it is reasonable to ask the players to wait a few a months and make an informed decision. Hopefully, this wasn't stated as a threat. And I don't think it is morally defensible to prevent a player from transferring if that is what they wish.
The quoted statement above, however, contradicts itself on so many levels.
The fact is that college football is not like a normal business, at least not a business in the 20'th century. It most closely resembles a business in the 19'th century where the Oil Company owned the town, exerted complete dominance over one's life, and exploited human resources to make as much money as possible, irrespective of the human costs.
If college football, was a conventional business then there would be labor mobility, a right to organize, and a legal right to demand fair compensation.
Colleges are reaping at least 10 times the benefits that they are paying out as expenses, it does no good to pretend otherwise.
If "the School has invested $ in them", why is it important for the students "to think these things through", especially if this were a fair business?" It is only because college football is not a fair business, that the threat implied by your statement (and ncaa rules), makes sense.
This is not a personal criticism. I'm just willing to bet that you are an extrovert who needs to say something before knowing what you really think about it. I think your heart is in the right place because you seem to say that you want fairness and equity.