It will definitely not be a big attraction for recruiting players. But recruiting grants/donations/faculty support it will be a big deal.
And it may lead to some interesting, cutting edge technologies and training techniques that COULD appeal to players and have on-the-field benefits. I think more importantly, it provides a revenue stream, and keeps us in the good graces of the Boulder community (cause being active is cool, unless it is CU football) as well as providing a national and international draw for non-football athletes.
I hope they actually expand on it over the years and really commit to that idea.