Pac-12 needs to make itself more attractive for this next deal.
I'm not 100% convinced that the way to do this is geographic expansion because state carriage by cable companies is the old model. I think our biggest problem with the Pac-12 is the lack of passion within our own markets, which are plenty populated.
We have the following media markets (
Designated Market Area [DMA] Top 50 Ranking):
2. Los Angeles
6. San Francisco-Oak-San Jose
12. Seattle-Tacoma
13. Phoenix-Prescott
17. Denver
22. Portland
33. Salt Lake City
So the question becomes whether we maximize the fan passion and value within the Pac-12 landscape by trying to bring in top 50 DMAs like Sacramento, San Diego, Las Vegas and Albuquerque (or major brands within the footprint like Boise State and BYU)... or do we try to grow revenue by expanding to geography and changing the culture of the conference through schools in Texas, Oklahoma and Kansas?