I think the TV deals were a bubble that's going to burst. Cable and satellite companies are seeing the end of their run. Live programming (sporting events and awards shows) got overvalued because they provide content people don't record to watch later while skipping through commercials - so advertisers love them. But that was a short-term patch on a model that is breaking. They will need a better package of "events" to sell their channel a la carte.
What I think will happen is that college football revenues will move in structure toward what we have with college basketball where the NCAA tournament drives things. Creating "events" is going to be the main driver for national media contracts and maximizing Tier 2 (conference cable networks and their distribution, mostly) and Tier 3 (paid streaming for non-televised conference games driven by local markets & interest)
With that, I think that the conference playoffs will become a much bigger deal. I look at the NFL with 32 teams. They've got 12 teams in the playoff with that format and there's no arguing the success. FBS college football has 128 teams and only 4 teams in the playoff (3 games). But we do have conference championship games that are very similar "events" to a playoff so those can be counted. That's 10 conferences (P5 & G5), so that puts us at 23 "playoff" type games... sort of. The 5 games for the G5 conferences don't draw much interest. However, there's also the "New Year's 6" bowl games, with 4 of those games being outside the playoff but still big "event" games.
So, we're really looking at the highest value games for 2017 that could be compared to the NFL playoff at 3 playoff + 5 P5 championships + 4 major bowls.
That's 12 playoff/event games. It's not enough in the future broadcast reality with 128 splitting the money. The NFL has 11 of these games (4 wildcard, 4 divisional, 2 conference, 1 Super Bowl) with only 32 teams splitting the financial pie.
Most of you will want to stop reading here, because I'm going off on this topic (slow work week) with what I think it means for realignment of conferences and restructuring of the post-season.
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Considering the success of the NFL Playoffs and the NCAA Basketball Tournament points to future realignment and post-season structure of FBS Football. And I think that 2025 is about where this happens.
- I think the Big 12 collapses.
- I think that all P4 conferences go to 16 teams (64 Power Conference teams).
- I think that the G5 remains as 5 conferences (64 teams).
- With 16 team P4 conferences, a semi-final round gets added to P4 conference championships. This adds 8 "event" games to the college football slate (2 semis per P4) with a loss of 1 from the elimination of the Big 12, raising the post-season "event" volume from 12 games to 19.
- College Football Playoff becomes either 6 teams (P4 champions + highest ranked G5 + wildcard) or 8 teams if 3 wildcard teams are invited. That bumps the number of Playoff games from 3 to either 5 or 7. That puts our total number of college football post-season "events" at 24 or 26, doubling or more what we currently have (12). With that, we probably are converting 2 or 4 more bowl games into playoff games, which reduces the bowl volume from 35 non-playoff bowls to 33 or 31 - which could be made up with new bowls if there was a market.
That's a lot of new money that is going to be necessary to offset the cord cutting hit that college football is staring at in the next decade when the current media deals expire.
Within that framework, we've got the ACC, SEC and B1G each needing 2 teams, and the Pac-12 needing 4 teams. That's Notre Dame joining a conference, 10 teams from the Big 12 looking for homes, plus current G5s to fill the 10 spots.
Assuming that the pecking order is Notre Dame and then picking based on conference revenues with the Pac-12 picking last, I would assume that what we're looking at is as follows:
1. ACC has Notre Dame rights locked up, so they get the Irish.
2. Big Ten wants AAU schools. They take Kansas, especially since they're in position to take a basketball school. Their best match for a 2nd school is Missouri (another AAU that has rivalries with Illinois, KU and Nebraska) if they would leave the SEC - no grant of rights there and they wanted the B1G when they left the Big 12 before settling for SEC. Let's assume that happens since it fits the map better and it opens up better options for the SEC anyway.
3. SEC is up next and now needs 3 teams. They're in position to take Oklahoma, Oklahoma State and Texas. This pushes Alabama & Auburn to the East, which better balances the divisions while also taking the SEC to a crazy high level.
4. ACC needs a 2nd team to go with Notre Dame. The best fit for geography and existing rivalries is West Virginia (Pitt's main rival and a geographic bridge to Louisville & Notre Dame). Strength in both football that is needed, too.
5.
Where does that now leave the Pac-12? Remaining Big 12 schools: Iowa State, Kansas State, Texas Tech, Baylor and TCU. Clones are too far away and the university presidents don't seem willing to add a religious school. So I think that we'd take KSU (R1 on Carnegie research classification) and make them the CU rival. We'd take Texas Tech (R1) and probably pair them with Houston (R1) for a rival and to have two major public TX universities in the conference. 4th program is probably a MWC grab to pair with Utah as its rival and UNLV is probably the best choice considering the size/growth of Nevada with 75% of the population in that metro, the proximity to Salt Lake City, and all the other factors with facilities, hoops prestige and academic investment (on path to R1 by 2020) happening at UNLV which should make it a very good looking bet in 2025.
Pac-16 Divisions & Pods:
Either (A):
East Division
Pod 1: CU, KSU, TTU, UH
Pod 2: UA, ASU, UU, UNLV
West Division
Pod 1: USC, UCLA, Stanford, Cal
Pod 2: UO, OSU, UW, WSU
Or (B):
South Division
Pod 1: USC, UCLA, UA, ASU
Pod 2: CU, KSU, TTU, UH
North Division
Pod 1: Stanford, Cal, UU, UNLV
Pod 2: UO, OSU, UW, WSU
I prefer the North/South configuration, but suspect that the original Pac-8 will demand to be together as one division.
6. What about the G5 that's left? AAC needs to replace Houston and takes the opportunity to add 3 for 14 teams out of the Big 12 leftovers: Iowa State, TCU and Baylor. MWC replaces UNLV with BYU to get back to 12 teams, but expands to 14 by going back into Texas with UTEP and UTSA. C-USA just lost 2 but stays at 12. Sun Belt stays at 12. MAC goes to 14 by adding Army and UMass. The real opportunity here (and I think it's a real possibility, which is why I'm bothering with the G5) is that the AAC and MWC become the only two that can really compete. If their conference champions played each other for an auto-bid to the Playoff, that would
add another "post-season event" game and bring that total up to 25 or 27 from the current 12.
This realignment and reconfiguration of the post-season is what will be necessary to drive media revenue and the networks will drive this to happening.