They lump concessions, merchandise, parking, contributions, TV, etc., into lump sums and not per sport but I estimate football accounts for close to $50,000,000 of our $70,000,000 in revenue. That's assuming donations are made, primarily, to support football and TV revenue is mostly from football. Hey, let's start a Title XI thread!WBB is going to lose money. I think this is a case where investment that leads to a better product leads to less of a loss. VB is the same thing. Figure in concessions to your numbers. Important thing here is to get more people into the Keg for these games.
Something that's outside their control, though, which further emphasizes how much football determines the health of the entire athletic department is that right now our priority points are almost meaningless since we're not concerned about bowl tix. But if football's winning a lot more people buy season tix for other sports simply to manipulate their points standing.
The point might be that even if you change coaches, win more, bring more fans and, hopefully, make the post season, the potential revenue increase might be a couple hundred thousand a year. That's about 0.3% of the AD's revenue. But then, VB revenue is a fraction of WBB and even a bigger drain on the budget and they fired the VB coach. Although I don't think that was a financial decision.
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