This success is nothing like the success we had in football. I think that is one of the problems. To us diehard fans, this unprecedented success is very exciting and unexpected. However, in the grand scheme of things to casual fans, this run of success is really not that impressive. We haven't had a sustained run in the top 25 (and therefore are not on sports center etc.), our games are not readily available on many TVs, our star player went down for the year, and we've won just one tournament game and haven't really made any sort of splash in March Madness. That's not a recipe to draw in the casual fan. I don't mean to diminish the team's accomplishments, because they are great, I'm just trying to point out that to the casual and disinterested fan, they may not appear as impressive as we think they do.
Another issue that I think is important is the apparent divide that exists between the die hard CUnit folks at the bottom of the student section and the casual fans that show up looking for a good time. For some reason there seems to be animosity between these two groups. I've heard on this board about the dorks up front and their stupid cheers and stuff as well as a disregard for the folks who show up for the big games and sit up top from the CUnit die-hards. For some reason, there appears to be a disconnect between the hard-core student fan, and the student fan that turns up for a good time. Not everyone is going to follow the buffs like we do and know the names of the players and the stats etc., but almost everyone likes to have a good time. I don't know which side this divide is being caused by, but I think it is a definite problem that needs to be addressed. If a casual fan shows up and can't stand the die-hards or feels unwelcome, he probably isn't going to show up again.
Oh, and they should serve 3.2 beer again.