Hold on, hold on.
Hear me out.
For decades, universities, networks, merchandisers, the NCAA and Methodists have ridden the backs of these players in a cash grab. We consoled ourselves saying, "we're giving these fine young men an education, and that is everything". It's a narrative that was pleasing to me, and it was pleasing to others. And sometimes the commonly held, virtuous narrative was true. And more often it wasn't (looking at you Chapel Hill).
And then Coach Prime comes in and says, "hey, let's give the players some advocacy and choice and yes, get them an education and more. Let them promote themselves and benefit from their hard work and, if they want to dig down deep, be a part of a winning team."
And he's the bad guy?