I get it and I'm sure it is meaningful to a lot of people. Glad they're having fun and bringing an attitude of being all about achievement and success.
FWIW, I don't wear jewelry, drive a car that was chosen for practical reasons, and can't remember the last time I bought anything because of brand name or how anyone would perceive it - so this is all sorts of silly to me. I'm here for the football and to see the kids realize a great future for themselves. The rest of this is silliness and noise to me, but if it makes CU more popular, better, and the kids are having fun then I support it.
Not sure if this makes me an idot but one of my “rules” for living is just because I don’t understand it doesn’t mean it’s bad or wrong. I feel a lot of hate comes from not understanding something that makes another person happy.