Somewhat troubling news for when the Pac-12's next media contract is up in 2022-23. It doesn't appear that Netflix is going to be a player for live sports programming within that window.
http://awfulannouncing.com/streaming/netflix-not-interested-live-sports.html
As streaming and social media outlets attempt to make a push into live sports with broadcast and cable networks, many have looked to Netflix to join competitors Amazon and Hulu in that quest. Amazon will carry Thursday Night Football games during the upcoming season after Twitter did so last year, and many expect Hulu to make sports part of its over-the-top streaming service when that debuts.
However, no one should expect Netflix to carry live sports, according to CEO Reed Hastings. As he explains it, live sports don’t fit the model of what Netflix wants to provide for its subscribers. Speaking at Recode’s Code Conference last week, Hastings said that sports is good in the moment, but he wants Netflix programming to have an afterlife. Live sports can’t change viewing habits the way binge watching has for so many TV viewers, offering something that broadcast and cable networks cannot in their current models.
http://awfulannouncing.com/streaming/netflix-not-interested-live-sports.html
As streaming and social media outlets attempt to make a push into live sports with broadcast and cable networks, many have looked to Netflix to join competitors Amazon and Hulu in that quest. Amazon will carry Thursday Night Football games during the upcoming season after Twitter did so last year, and many expect Hulu to make sports part of its over-the-top streaming service when that debuts.
However, no one should expect Netflix to carry live sports, according to CEO Reed Hastings. As he explains it, live sports don’t fit the model of what Netflix wants to provide for its subscribers. Speaking at Recode’s Code Conference last week, Hastings said that sports is good in the moment, but he wants Netflix programming to have an afterlife. Live sports can’t change viewing habits the way binge watching has for so many TV viewers, offering something that broadcast and cable networks cannot in their current models.