I may not totally agree with them, but the Rose Bowl IS a big deal. They are using their clout because they can.
The solution is pretty easy. Playoff Committee just has to swallow their pride.
ESPN also didn't oppose the decision to move the semis to NYE. TV drives EVERYTHING in this sport and the only people who were happy with the ratings were the people behind Ryan Seacrest's show. If ESPN had said no, we think our ratings will be better if the semis are on 1/1, you better believe the playoff committee and the bowls would have given in. Let me rant about this a bit:
As far as this year, these games were awful-the closest of these six was the Peach, and Houston was playing a beat up Florida State team that acted like it didn't want anything to do with that game. Why is the Sugar Bowl entitled to the Big 12 runner-up if it doesn't get the champ or a semifinal? Not only that, why does that relationship exist in the first place? I don't get that-Oklahoma State was pasted by Baylor and Oklahoma. How they got to go there because TCU beat Baylor is beyond me. Part of me thinks we would have gotten two much more compelling football games Friday had Ohio State and Iowa flip-flopped, but hindsight is 20-20. Don't force these games to take runners-up if they don't want them and there is a compelling alternative, as was the case with Ohio State, and arguably TCU. If you think the Rose Bowl wouldn't have preferred Ohio State to Iowa, you're kidding yourself.
As far as the argument that the Rose Bowl threw its weight around or still has clout......that doesn't hold water. That game and especially the tradition behind it lost some of its luster with the advent of the BCS and the TV money behind that. Anybody remember that Rose Bowl classic between Oklahoma and Wazzu? Yeah, neither do I. College Football should learn this valuable lesson: You aren't the NFL. The NFL can play whereever and whenever it wants because its the NFL. College Football, while it might be 2nd ahead of everything not called the NFL, is a distant 2nd, and nowhere near as powerful in American Sports as the NFL.
The next two years, this conversation is null and void. New Year's Day in 2017 falls on a Sunday, and week 17 of next year's NFL season is scheduled to take place on that day. Currently, the Rose, Sugar, and Cotton Bowls are scheduled to play January 2 while the Peach and Fiesta (semis) are scheduled for NYE. I guarantee that if you flipped the semis to 1/2 you'd get ratings through the roof, just like you did last year.
There are ways to make this work in a way that gets both Semis on New Year's Day, which is where they should be-Move the Rose Bowl to the morning and start the NY6 an hour later, make the Rose and/or Sugar permanent semifinals, sandwich the Rose between the semis, or whatever. Don't try and force people to stay home and watch the CFP on a night where people are out getting plowed. This sport owns New Year's Day, and its got the entire country at its beck and call because Americans love football and are hungover on NYD. It didn't work this year, and it won't next year