You do realize that we've appeared in 4/9 Big 12 Championship games this decade despite a recruiting scandal that began hurting recruiting and department morale in 2002?
We're not Oklahoma or Texas. But in the North, we're the closest thing. We have larger AD budgets than Missouri, Kansas State and Iowa State... and Kansas is a basketball school that gets over half its revenue from MBB (at CU football earns 7x what MBB does, NU football is about a 10x, and the rest of the North is between a 1x and 3x). To say that we're an average Big 12 football program is ridiculous. We're probably 5th in football (1-Oklahoma, 2-Texas, 3-Nebraska, 4-Texas A&M), but since we're in the North we have a better chance of getting to a BCS bowl than Texas A&M, so in reality we move up to 4th. And the drop off from the Top 5 is very significant.